„Quality grows in the vineyard“

Challenge

Weingut Adelseck is a family-run winery based on the Nahe River, whose origins date back to the 15th century. Here, genuine winemaking expertise meets family tradition and a passion for the highest quality. Carl-Günther Adelseck and his successor Carl Martin Adelseck consider the family winery their life's work and are constantly working on the development of the high-quality product portfolio. The goal of the collaboration was to develop a communication strategy including a new website, online store, social media content and ad campaigns.

Solution

In order to better brand the award-winning wines from Germany and the unique winery, and to be more responsive to the needs of online retailers, a new website with an associated online store was to be created. Also essential for corporate communications was the development of a new branding, which was to indicate the direction for all digital and analog measures. A holistic communications concept including a social media strategy ensured a consistent brand image.
With the new online store, the winery now has a great platform for its products and offers wine advice for customers thanks to a practical filter.

Success

Measures such as social media ads and Google ads support long-term sales and strengthen awareness of the Adelseck brand. In addition, we activate the Adelseck community with a content strategy for Facebook and Instagram, increase follower numbers and keep fans up to date with regular posts and stories. Already after the launch of the WordPress website with online store www.adelseck.de in December 2020, there was an increased influx of orders and a lot of positive feedback from the regular customers.