CHALLENGE
There are many mid-range hotels in Munich. City Aparthotel stands out from the crowd for its perfect central location, excellent personalized service and wide variety of room types. From single rooms to 4-room apartments and the amazing rooftop suite, there is something for all visitors, even groups of up to 8 people. The challenge to the Isarnauten team was to build a new website that raises awareness of the Hotel’s brand and facilities, and increases bookings and return visits.
SOLUTION
IIn creative cooperation with the City Aparthotel management team, a new website was created that resonates perfectly with the profile of the hotel’s target customers, reflecting the hotel’s market position as an apartment hotel in an ideal city centre location, with special services. The new website’s performance was strengthened by well-researched SEO work and implementation, and continuously updated, high-quality content with multiple touchpoints to complete the customer journey. The website’s architecture was completely reworked to optimise and improve responsiveness across all new and returning customers’ browsing devices.
SUCCESS
The transformation of City Aparthotel Munich’s digital web presence now makes it stand out! Although the Aparthotel operates in a highly competitive landscape in Munich, the new web site is attracting a steadily improving Google search ranking. We are now able to measure and track the click-through rates of all marketing content and messaging to the target audience. The inclusion of live ‘chat’, and a digital guest folder enhances each customer’s experience, and the team at Isarnauten continuously maintains and improves content, based on the key performance indicators agreed with our client. Since Autumn 2019, the performance of the Aparthotel web site has been accelerated by an Isarnauten social media campaign, focused on increasing click-through rates and direct bookings.
Our digital marketing, printed collateral, photo shoots and ongoing SEO improvements have given City Aparthotel the results they were looking for,
