CHALLENGE
The Montessori Biberkor e. V. unites several institutions under one roof for all those who want to learn and teach according to the principles of Montessori education. These include the nursery for the very young, the kindergarten, the elementary school and the secondary school up to the general baccalaureate. In addition, teachers and educators can receive training and continuing education at the Biberkor Academy according to the philosophy of Montessori founder Maria Montessori. Thus, the cycle is closed in an institution that thinks and lives the subject of education in a new way. A modern image of Montessori education should be conveyed, which is an excellent alternative to "normal" childcare and schools. With our new marketing concept, on the one hand, parents who are looking for alternatives for their children and want to positively influence their future should be addressed. On the other hand, we want to introduce modern teaching methods to prospective teachers and educators as well as to those who are already in the profession.
Solution
In order to support Biberkor Montessori e. V. in marketing its brand and the individual facilities, we developed a marketing concept including positioning and strategy, with the aim of developing suitable marketing measures. The first step was the modification of the existing CD (adaptation of the logo, development of an image concept including color concept) and the adaptation of all components to the new web design. Subsequently, we developed four target group-oriented websites (association Biberkor as umbrella site, children's house, school and academy). The programming was done in TYPO 3, a booking software for the courses of the Biberkor Academy was directly integrated here. All websites received a uniform look and were equipped with targeted content. An SEO optimization of the content was not to be missed either, in order to direct all potentially interested parties to the new websites.
In addition, we conducted a photo shoot and designed numerous print materials (notice board, folders, flyers, etc.) as well as designed and set up newsletters (Mailchimp). In December 2020, the academy's learning platform went online. Insight at Lehrplattform Biberkor.
Success
We are happy about the great feedback from Montessori Biberkor and all customers who enthusiastically accept the new concept and continue to accompany Montessori Biberkor e.V. in its marketing activities and communication measures such as further photo shoots, press relations, the marketing of all academy products and educational learning films. In addition, we manage the newsletter distribution and continuously expand the YouTube channel.
