CHALLENGE
Salzinger Glassworks challenged us to create an effective online presence that set it apart from competitors in the Greater Munich area. Not only did they wish to clearly demonstrate the wide range of services they offer, but it was also important to identify and target the relevant search terms and keywords to drive superior results in Google Search and Google Ads.
SOLUTION
We met the requirements of their challenge through our development of a “Responsive Typo3” website. This website solution communicates all aspects of the Salzinger Glassworks service via text and images, and at the same time adding a professional entry into Google MyBusiness. We implemented Search Engine Optimization through identifying all the key search terms via intensive keyword analysis. This resulted in enhanced content and excellent Search outcomes, and we have continued to develop both on and off-page optimization for the Salzinger website. In addition to this organic search engine optimization, we launched a Google Adwords campaign and an image-rich Pinterest site, which drives additional traffic to the main web site and reaches a different demographic.
SUCCESS
Salzinger Glassworks now has a continuously updated, and constantly growing internet presence. In the increasingly competitive online world of business, the Salzinger Glassworks with its website, Pinterest website and Google Adwords has achieved page 1 placement on Google in almost all the search terms employed. This has resulted in a significant increase in enquiries and resulting orders, which come mainly from the professional sector (eg, architects, property managers and property developers).
Goal Achieved!
