CHALLENGE
Elmau Castle is a renowned 5-star hotel near Garmisch-Partenkirchen located in the foothills of the picturesque Wetterstein Mountains. Originally built by the philosopher and theologian Johannes Müller between 1914 and 1916, the Castle was renovated in 2005, and its elegant facilities have been used in the past for notable events such as the G7 Summit.
The business challenge was to create a new, up-to-date online presence, to include a modern content management system (CMS). The team at Elmau Castle wanted their new web site to provide an integrated business capability to enable the auditing of website activity (both visitors and users), and marketing campaign and ROI management.
Content support for: Newsletters, panoramic views, interactive webcams, the picture gallery and full-screen slide capability
Automation: Customer request forms are now handled automatically, generating leads and enabling the success of specific promotional landing pages.
Service partnership: Finally, the Isarnauten agency has taken over technical administration and maintenance responsibility for the Elmau Content Management System (CMS), ensuring all software plugins are up-to-date, and supporting the Elmau Castle marketing team in sustaining an effective 7 day a week operation.
SOLUTION
The Isarnauten team redesigned the hotel website framework to ensure full optimization and responsiveness, ensuring that content is always attractive and easy to use on smartphones, tablets, notebooks and desktop computers. The modern frameworks and library components that were employed enable the team at Elmau Castle to create content themselves within the new Content Management System (TYPO3). The new website has a large gallery of digital images, so the new framework needed to support special technical capabilities such as image editing, automatic size generation for responsive display, and page-speed optimization.
SUCCESS
For Elmau Castle, Isarnauten has created an attractive, contemporary web presence with imagery that brings this 5 star hotel’s value proposition to life, and has inspired its competitors. Isarnauten’s ongoing care and administration guarantees consistent performance and technical stability. Our focus is Elmau Castle’s commercial success, therefore we are constantly developing and evolving the website to acquire new customers and retain its vibrant character.
