Challenge
The renowned private practice “Cardiology with Heart” of Prof. Dr. med. Axel Preßler in Munich-Bogenhausen was facing a significant change. With the move to larger premises and an expansion of the practice's range of services, a strategic repositioning was also required. The practice was to be perceived as a leading address for sports cardiology, performance diagnostics, prevention and innovative therapeutic approaches. The aim was to target a demanding clientele of private patients, sports clubs and companies and to create an emotionally perceptible, high-quality brand image.
Solution
ISARNAUTEN accompanied this process with a comprehensive communication and marketing concept. The first step was a detailed market analysis, followed by repositioning including naming and branding. The corporate design was completely redeveloped, including the logo, color scheme, visual language and business stationery.
A central component was the relaunch of the website: From the content and visual concept to the design and technical implementation in Typo3 - everything was developed from a single source. The new website, www.sportkardiologie.de, conveys the practice's core competencies in a clear and visually appealing way. It relies heavily on moving image content to present the topics of sport, nature, medicine and innovative diagnostic and therapeutic methods in an emotional way. The online presence was supplemented by professional photo and video productions, including an image film. In addition, the website was specifically optimized for search engines in order to sustainably increase visibility.
Success
The new website has successfully repositioned the practice as a modern, specialized point of contact for cardiology and sports medicine. The high-quality branding and digital presence reflect the practice's exclusive care and innovative services and appeal specifically to the desired target group. Since its launch at the end of 2024, the website has recorded increasing visitor numbers, the SEO measures are showing initial success and the practice is continuously gaining new patients. The new corporate design is visible in all communication channels and in the practice design and creates a strong brand identity. By integrating moving image content, the practice is not only presented in an informative way, but also in an emotional and tangible way - a decisive step in modern patient communication.
